Social Media Manager / Team Lead

Position Title: Manager - Social Media (Team Lead)

Area: Brand Marketing & Communications

Department: Digital & Social Media

Location: Gurgaon

Purpose

To lead the companys social media function by developing and executing integrated strategies across owned, earned, and paid channels. The role requires building brand visibility, driving engagement, and ensuring measurable ROI through advanced use of social media tools, analytics, and team leadership.

Role & responsibilities

• Strategy Development: Formulate and implement long-term social media strategies aligned with brand objectives and marketing KPIs.
• Publishing & Content: Create and manage monthly editorial calendars, ensuring timely delivery of campaigns and activations.
• Team Leadership: Supervise and mentor the social media team, ensuring operational excellence and creative output.
• Platform Management: Establish, optimize, and scale company pages across Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms.
• Tool Utilization: Deploy advanced tools such as Meta Ads Manager, Google Analytics, SEMrush, Sprout Social, Hootsuite, and Canva for campaign execution and monitoring.
• Performance Marketing: Integrate organic and paid initiatives to maximize reach and ROI.
• Analytics & Reporting: Define KPIs, generate dashboards, and deliver actionable insights to management.
• Trend Monitoring: Identify platform innovations and consumer behavior shifts to inform publishing strategy.
• Cross-functional Collaboration: Partner with PR, digital, CRM, and product teams to ensure cohesive communication.

KPIs

• Engagement rate across all brand social handles
• Growth in followers and reach across platforms
• On-time, in-full (OTIF) execution of campaigns and activations
• ROI from paid and organic campaigns
• Quality and consistency of content delivery

Knowledge, Skills & Abilities

• Strong knowledge of the full marketing mix with specialized expertise in social media management
• Advanced proficiency in social media tools and analytics platforms
• Excellent interpersonal and communication skills with ability to influence cross-functional stakeholders
• Strong understanding of digital storytelling and content governance
• Ability to operate independently, manage multiple projects, and deliver under tight deadlines
• Copywriting and editorial skills with high attention to detail

Education & Experience

• Degree in Marketing, Communications, or related field
• 7-9 years of industry experience in social media and digital marketing
• Proven track record of leading teams and delivering measurable growth
• Fluent written and spoken English