Digital Marketing manager

The Digital Marketing/Growth Manager will be responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services. This role requires a blend of creativity, analytical thinking, and leadership to drive brand awareness, customer engagement, and revenue growth. In addition, the manager will lead and mentor a cross-functional team, ensuring seamless execution across platforms, and will be directly accountable for connecting marketing activities to measurable business outcomes such as traffic, conversion, and revenue growth.

Role & responsibilities

• Digital Marketing Plans: Build and execute strategies across Instagram, TikTok, YouTube Shorts, Meta, Google, Amazon, Shopify, and TikTok Shop.
• Social Media Strategy: Lead content calendars, campaign ideas, reels, short-form videos, and creator-led content initiatives.
• Performance Marketing: Plan, monitor, and optimize paid campaigns across Meta Ads, Google Ads, TikTok Ads, and other platforms.
• Analytics & Growth Metrics: Track ROAS, CAC, CTR, CPC, conversion rate, traffic, and sales impact; deliver weekly performance reports with actionable insights.
• Influencer & Affiliate Marketing: Collaborate with influencers, creators, and affiliates to drive brand awareness and sales growth.
• Team Leadership: Manage and mentor a team of Social Media, designers, content writers, brand managers, and marketplace specialists.
• E-commerce Growth: Support sales expansion across Amazon, Shopify, TikTok Shop, and other marketplaces.
• Competitive Analysis: Study competitors, content trends, ad creatives, and marketplace campaigns to stay ahead.

Preferred candidate profile

• Experience: 5-8 years in digital marketing, social media marketing, performance marketing, or e-commerce marketing.
• Social Media Expertise: Strong understanding of Instagram, TikTok, YouTube Shorts, and content-led growth strategies.
• Paid Ads Knowledge: Hands-on or strong working knowledge of Meta Ads, Google Ads, TikTok Ads, and campaign performance optimization.
• Analytics Skills: Deep understanding of ROAS, CAC, CTR, CPC, traffic, conversion, and sales metrics.
• Influencer Marketing: Experience with creators, affiliates, or UGC campaigns.
• E-commerce Experience: Background in D2C, Amazon, Shopify, or marketplace growth preferred.
• Leadership Skills: Proven ability to manage, mentor, and grow a team.
• Core Skills: Strong analytical, creative, and execution abilities with proven results.

Required Skills

• Social Media Strategy
• Performance Marketing
• Analytics & Growth Metrics
• E-commerce Marketing
• Influencer & Affiliate Marketing
• Team Leadership